Bob CollinsThree years ago was the deadline a former governor set for wiping out homelessness in Minnesota. He — we — missed. Nobody’s been able to wipe out homelessness. There simply isn’t enough interest in doing so, apparently.
Maybe it’s time to take a marketing page from Sweden, where a campaign has launched to allow people to “book” rooms where the homeless sleep.
Unfortunately, the website is all in Swedish, but the blog AdFreak translates one entry:
“Feel the city’s pulse from dawn to dusk at Gullbergsvass,” begins the description of a claustrophobic concrete slab-shelf near a busy roadway. “This delightful dwelling is just a stroll from the romantic Dreamer’s Quay: a source of inspiration to musicians and artists alike.”
