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NewsCut

MPR News Reflections and observations on the news

Tag: Marketing and advertising

‘Give me a break’ in context

Bob CollinsBob Collins September 6, 2012, 2:05 PM Sep 6, 2012
20

The new political ad from Mitt Romney against Barack Obama will probably appeal to voters with short memories and a lack of context — the bread-and-butter of politicians these days.

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Welcome back, football

Bob CollinsBob Collins September 6, 2012, 12:41 PM Sep 6, 2012
5

It’s time to stop calling baseball the ‘national pastime.’

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Politics

If not halftime in America, then what?

Bob CollinsBob Collins August 30, 2012, 12:04 PM Aug 30, 2012
4

Does the Clint Eastwood Super Bowl commercial stand the test of time?

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Parents, kids, sex, and spaghetti

Bob CollinsBob Collins August 7, 2012, 2:21 PM Aug 7, 2012
3

Not for nothing does NewsCut have a ‘Marketing and Advertising’ category.

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Olympic ads hit and miss

Bob CollinsBob Collins August 3, 2012, 12:33 PM Aug 3, 2012
7

The best and worst of Olympic TV ads.

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The ‘I’ ‘R’ and ‘S’ words

Bob CollinsBob Collins June 21, 2012, 11:21 AM Jun 21, 2012
4

Political ads this year may hide the fact a candidate is an elected politician.

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The oil rig hoax

Bob CollinsBob Collins June 7, 2012, 3:44 PM Jun 7, 2012
4

When protest groups engage in political theater, it’s hard to tell when it’s over and when reality returns.

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Ads that offend

Bob CollinsBob Collins June 1, 2012, 2:33 PM Jun 1, 2012
2

Britain, bless its heart, has a watchdog agency to prevent TV commercials from offending its people.

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Scotty beams up at last

Eric Ringham May 22, 2012, 10:55 AM May 22, 2012
2

James Doohan, Gordon Cooper among the posthumous passengers.

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Climate change, billboards, and mass murderers

Bob CollinsBob Collins May 4, 2012, 1:06 PM May 4, 2012
10

Nothing says ‘let’s have an intelligent discussion about the science of climate change’ like a series of billboards supporting your view featuring mass murderers and tyrants.

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‘Don’t turn that di….”

Bob CollinsBob Collins April 9, 2012, 12:01 PM Apr 9, 2012
6

Study: Digital ‘natives’ change their medium more than 30 times an hour.

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Packaging: The art of giving you less than you think

Bob CollinsBob Collins March 30, 2012, 11:01 AM Mar 30, 2012
5

Packaging designers and marketers are smarter than the rest of us.

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Now you can smell like your favorite team

Bob CollinsBob Collins March 13, 2012, 2:33 PM Mar 13, 2012
2

If the Minnesota Twins were a cologne, what would it smell like? Chances are, it would smell like something that couldn’t overpower the Yankees’ cologne.

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Nothing screams ‘success’ like a burning wreck

Bob CollinsBob Collins February 28, 2012, 1:48 PM Feb 28, 2012
2

Is there anything better for your company than having your vehicle burn on national TV?

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What a logo says

Bob CollinsBob Collins February 23, 2012, 11:30 AM Feb 23, 2012
16

If you read the post I wrote earlier this week about Northfield’s Malt O Meal renaming itself MOM Brands, you probably can figure out that I think that the ‘branding’ business is a snake oil industry. Today, the journalism community is abuzz with another example of that.

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